Join us for an energizing gathering of communications leaders at the 2025 Page Up Annual Conference—where strategy meets surf, and leadership meets learning.
This year’s theme invites you to adopt the surfer’s mindset: bold, resilient, agile, and attuned to fast-changing conditions. In a world increasingly fragmented by shifting tides of geopolitics, culture, and technology, senior communications leaders must chart a course that connects across borders and breaks through noise. As organizations expand their global reach amid waves of disruption, innovation, and stakeholder pressure, communicators must read the currents and respond with clarity, speed, and purpose.
The conference opens with a Welcome Reception & Dinner on October 28, followed by two days of keynotes, peer-driven discussions, and three curated content tracks designed to help you sharpen your strategic edge and strengthen your impact.
Benchmarking Workshop
4:00 – 5:00 p.m.
Registration
5:00 – 6:00 p.m.
Networking Reception & Dinner
6:00 – 9:00 p.m.
Registration
7:30 a.m. – 5:00 p.m.
Breakfast
7:45 – 8:45 a.m.
New Member Breakfast
7:45 – 8:45 a.m.
Welcome & Opening Interaction
8:45 – 9:20 a.m.
The Swell Ahead: Signals From a Shifting World
9:20 - 10:05 a.m.
We're witnessing the rebirth of a corporate affairs function we haven’t seen in years. The tide is turning from a calm, cooperative global business environment to choppier waters, where governments, institutions, and stakeholder groups often find themselves at odds. Communicators are being pulled into a more regionally fragmented world, requiring a new model to weather the tides. This moment calls for an updated playbook, along with the skillsets needed to stay balanced and agile in shifting currents.
Holding Position: Reputation in Choppy Waters
10:05 – 11:05 a.m.
Networking Break
11:05 – 11:35 a.m.
Peer Conversations
11:35 a.m. – 12:20 p.m.
Networking Lunch
12:20 – 1:20 p.m.
Catching the AI Wave: A CCO’s Guide from Concept to Practice
1:20 – 2:05 p.m.
AI is transforming the communications function, but how do you move from ideas to impact? Amgen Head of Corporate Affairs Susie Tappouni will share a candid, inside look at how her team is adopting AI: from strategy and structure to tools, budgeting, and lessons learned. Walk away with practical insights you can put into action right away.
CONCURRENT SESSIONS: AI
2:05 – 3:05 p.m.
Through real-world examples and peer insights, you’ll leave with a strategic roadmap to ride the AI wave with confidence—and avoid the wipeouts that come with rushing in unprepared. Pick from one of three options:
OPTION 1: AI Personas in Action: Problem Solving, Risk Mitigation, and Employee Engagement
What if you could rehearse your toughest communication challenges against a realistic persona before the stakes were high? In this interactive session, a panel of communications leaders will explore how AI-driven personas can help organizations prepare for crises, pressure-test strategies, and engage employees more effectively.
...Afternoon Break
3:05 – 3:35 p.m.
Business Meeting
3:35 – 4:20 p.m.
Navigating Institutional Tensions in Changing Political Currents
4:20 – 5:05 p.m.
As the tides of political leadership shift, so too do the dynamics between governments, institutions and stakeholder groups. In this Chatham House Rules session, the Chief Communications Officers from General Mills and University of Southern California will join a moderated discussion to explore how communications leaders can respond strategically when these entities find themselves at odds. From navigating policy pressures to aligning internal messaging with external realities, panelists will share how they’ve adapted their strategies to maintain clarity, build trust, and support long-term organizational success in an increasingly complex environment.
Closing Remarks
5:05 – 5:15 p.m.
Networking Reception
6:30 – 7:30 p.m.
Networking Dinner
6:30 – 7:30 p.m.
Networking Breakfast
7:45 – 8:30 a.m.
Opening Remarks
8:30 – 8:35 a.m.
Charting Your Own Course: The Art of Strategic Career Design for Communications Leaders
8:35 – 9:25 a.m.
The modern communications career isn't a ladder—it's a portfolio of experiences, skills, and impact that you actively design. Today's most fulfilled leaders are those who've embraced non-linear paths, moving fluidly between agency life, corporate communications, academia, consulting, and entrepreneurial ventures to create careers that evolve with their values and ambitions.
This inspiring panel celebrates the power of intentional career crafting, featuring accomplished communicators who've successfully designed their own professional journeys. You'll hear from leaders who've transitioned from agencies to build internal communications empires, corporate executives who've found their calling in academia, and seasoned practitioners who've created thriving independent
...Managing for Tomorrow Award
9:25 – 9:45 a.m.
Peer Conversations
9:45 – 10:30 a.m.
Morning Break
10:30 – 11:00 a.m.
The Undertow of Influence: Understanding Today's Media Ocean
11:00 - 11:45 a.m.
The media landscape has transformed into a vast digital ocean, where social platforms have overtaken TV as the key news source and powerful algorithmic currents shape what people consume. YouTube influencers and podcasters are increasingly becoming news providers, and traditional new organizations are changing course. Join us as we discuss the tsunami-like shift and what communicators need to think about with today's modern media.
Closing Keynote
11:45 – 12:30 p.m.
Closing Remarks
12:30 – 12:35 p.m.
Closing Lunch
12:35 – 1:35 p.m.
The registration fee breakdown is tiered based on your membership type. Register on or before August 23 for the early bird rate.
Italicized numbers indicate the raised rate after August 23.
Corporate, Agency, Executive Search: $2,140 | $2,240
Non-Profit, Government, Retiree: $1,520 | $1,640
Educator: $980 | $1,080
Complimentary: $0
Our policy is to refund 50% of the conference fee if canceled 31 days in advance of the scheduled start of the event. There will be no refunds, in whole or in part, for cancellations received within 30 days of the event. Registration fees are non-transferable. All other cancellations will follow our standard cancellation policy.
To foster a culture of trust and peer support, members shall not engage in any unsolicited communication—verbal, written, or digital—primarily intended to promote or sell a product, service, or professional offering to another Page or Page Up member. This includes cold pitches, post-event follow-ups intended to generate business, or asking for meetings for business development purposes. While business connections are a natural outcome of relationship building, Page activities (virtual and in-person) are not intended to be sales environments. All Page programs are peer-to-peer, and contact information for members of the community should not be used for solicitation. Violations of this policy may result in direct intervention by Page leadership, with repeated offenses leading to limitations on participation in Page activities or removal from the membership.
We trust members to use good judgment and to help us keep the focus on the community. Though failures to observe Page’s non-solicitation policy are rare, they have a disproportionately negative impact on peer engagement. If you experience unwelcome solicitation through the Page network, please privately inform Page’s CEO, Rochelle Ford at rford@page.org. Thank you for your effort in helping to uphold the integrity of our community by ensuring interactions remain focused on learning, collaboration, and the collective advancement of the profession.
Page’s Non-Solicitation Policy: 3 Key Points
Do not use Page relationships or events to promote products or services, including cold pitches, follow-ups aimed at generating business, or meeting requests for business development.
Page is a trusted space for shared learning and furthering the profession. Member contact info is for connection, not solicitation.
Page staff will intervene if this policy is violated. Repeated offenses may result in limited participation or loss of membership, at the discretion of the Board of Trustees.
To support an upcoming program or event, or to explore our recognition opportunities, email Sloane Signal.